A Long-Term, Evidence-Based Approach
As busy professionals and investors, you need an investment strategy that is systematic, research-driven, and aligned with your values, including environmental, social, and governance (ESG) priorities.
At Ifamax Wealth Management, we help clients with £400,000+ in investable assets create disciplined, sustainable portfolios that balance growth and security, removing the stress of short-term market noise.
Our Five Core Investment Principles
1. Confidence in the Markets
UK equities have delivered a real return (i.e. inflation-adjusted) of 4.8% p.a. between 1900 and 2025, and US equities 6.6% p.a. We invest in established companies with long-term potential, accepting short-term fluctuations as part of sustainable growth.
2. Balancing Risk and Return
Higher returns require calculated risk. We manage risks such as currency and interest rate movements to deliver a balance that suits your goals and comfort level.
3. Letting Markets Do the Heavy Lifting
We don’t try to “time the market” or pick individual stocks. Instead, we invest in markets and sectors with the highest evidence-based potential, letting natural cycles work in your favour.
4. Patience and Perspective
As Warren Buffett said, “The stock market is a device for transferring money from the impatient to the patient.” We focus on long-term gains, not short-term speculation.
5. Discipline Above All Else
Our strategies are research-led and structured to avoid emotional decisions and short-lived trends, ensuring your portfolio remains focused on sustainable growth.
Frequently Asked Questions
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You’ll have 24/7 access via your secure online account. We also provide valuations every six months, benchmarked against agreed market standards, with more frequent updates available on request.
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We partner with Albion, an independent investment research firm, to monitor the performance of our portfolios. This includes comparing them against a range of benchmarks, such as inflation, market indices, and risk-adjusted measures, and reviewing factors like worst drawdown and volatility to assess resilience in different market conditions.
We’re happy to share our full performance history and explain how it relates to your personal investment goals during your consultation.
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Ignoring inflation. Over decades, even ‘safe’ investments like cash lose purchasing power. A well-diversified portfolio of real assets, such as equities and property, can preserve and grow your wealth.
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The markets have taught us some timeless lessons that still hold today:
Inflation matters – Even if it’s low now, it can erode your wealth significantly over time. Plan for it.
Don’t try to time the market – You have to get both the exit and re-entry right, and the odds are slim.
Avoid emotional decisions – Investing based on feelings is risky. Have a process and stick to it.
Don’t chase past performance – What worked well for someone else yesterday may not work today.
Stay the course – Short-term underperformance doesn’t mean the strategy is broken; markets change quickly.
Diversify – Spread investments across asset classes to manage risk. Our portfolios typically hold over 10,000 different investments for resilience.
In short: stay disciplined, think long-term, and resist the noise.
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Fads, high-fee active funds, and chasing past performance. We recommend focusing on disciplined, evidence-based strategies instead.
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An investment whose performance doesn’t move in line with other assets, helping diversify and smooth overall returns.
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A strategy that targets specific drivers of return, such as value, size, or quality, to improve portfolio outcomes over the long term.
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An approach that seeks to match market performance rather than beat it, typically using low-cost index funds and ETFs.
Take the Next Step
If you’re looking for a disciplined, sustainable investment strategy with a Bristol-based independent adviser, we can help.
Book your free consultation today and discover how we can help you grow, protect, and pass on your wealth.