George Ladds
Strategic Adviser
My career in financial services began in the late 1980s, giving me broad experience across the industry. I have worked with insurance companies, developed a direct-to-client investment platform, and spent over a decade building and running a financial planning practice in Bristol.
I joined Ifamax in February 2024, where I support the team across compliance, investment oversight, and marketing. My role is focused on maintaining the firm’s high standards, ensuring robust processes, and supporting the delivery of consistent, high-quality client outcomes.
Outside of work, with our children now having flown the nest, my wife and I enjoy travelling and making the most of our time together. Closer to home, we enjoy live music and the flexibility this new stage of life brings.
I am also involved in running a Money Coaching Course, have written a book exploring the psychology of money, and host the Money Wise UK podcast, where I discuss investing, behaviour, and long-term financial decision making.